Today, Brand Equity - The Economic Times weekly feature, covers brands and their recall. I decided to go ahead and check out what my association / recall / first reaction with each of them is. Here is a rundown on the ranking with my comments / remarks / observations.
1. Colgate - Not my regular toothpaste, use it when traveling or when presented with a free one in a travel kit.
2. Dettol - Always at home, but Savlon is my strong second option.
3. Clinic Plus - My head loves dandruff, Clinic Plus helps me control it.
4. Lifebuoy - No user association, reminds me of "O boy, o boy Charlie, from Matru Ki Bijli Ka Mandola.
5. Lux - Not me. Blows millions on advertising.
6. Maaza - Not good for me.
7. Nokia - A company which worked hard to make me shift from their brand to Samsung.
8. Airtel - I am fed up with their line dropping challenges.
9. Close-up - I am not supposed to be their user.
10. Maggi - My daughter loves me for making it to her "exact taste" every time.
11. Britannia - They make good biscuits and cookies but can't get their packaging right. Their 5 Grain biscuits have a big-time packaging problem.
12. Pepsi - Diet Pepsi!
13. Thums Up - Works in the west & south of India.
14. Kurkure - A snack with MSG.
15. Surf Excel - I need the one which is for top-loading and it is not always available.
16. Bata - Hmm... They still sell and keep innovating and tinkering with their business model all the time.
17. Rasna - Gave Surf a run for their money.
18. Frooti - Wrote a slogan for them in a slogan writing contest - "Best route to fruit".
19. Vodafone - Have they managed their tax problems?
20. Vicks - Don't see it often.
21. Dove - A soap sold beautifully.
22. Tide - I use it when I am in the US, it is always available next to the laundry machine for purchase.
23. Moov - Took on Iodex and won.
24. Good Knight - Can't live without it.
25. Pond's - Still remember "sab kuch dikhta hai" and "Mummy jaisa sundar bana do na" campaigns.
26. Mirinda - Kids and ladies who don't drink vodka, drink Mirinda.
27. Glucon-D - Always at home.
28. Tata Salt - There never has been a serious challenge to its dominance.
29. Parachute - Synonym for coconut oil.
30. Ariel - I don't differentiate between them and Tide.
31. All Out - Brand confusion and dilution.
32. Sunsilk - It is a shampoo.
33. Pepsodent - Dented teeth?
34. Bournvita - My daughter is a Bournvita girl :)
35. Fair & Lovely - Is it the one which Shahrukh Khan uses?
36. Rin - Was on my mother's shopping list 30-40 years back.
37. Parle Products - Parle G, the only biscuit with my morning tea.
38. Cadbury Dairy Milk - Made chocolate a gifting option in India.
39. Vim - Cleans utensils.
40. 7UP - A clear soda.
41. Samsung (Mobile Phones) - Almost an Apple iPhone at half the price or lower. I use it.
42. Pantene - A shampoo.
43. Head and Shoulders - A good shampoo.
44. Coca-Cola - It is Coca Cola, I don't drink.
45. State Bank of India - The big Indian bank abused by political masters for personal favours.
46. Horlicks - My grandfather and my father's alternative to drinking milk.
47. Big Bazaar - Air-conditioned, enclosed flea market / street market.
48. Limca - It has no alternative.
49. Sprite - A soda.
50. Cinthol - A soap from Godrej.
51. Slice - A mango drink.
52. Santoor - A South-Indian beauty soap.
53. Complan - A drink for kids which competes against Bournvita.
54. BSNL - Politicians milked it dry.
55. Fanta - Father of all orange-coloured sodas.
56. Medimix - A soap for keeping allergies away.
57. 5 Star - It was the chocolate I grew up with.
58. Tata Tea - They bought Tetley.
59. Godrej No1. - A bath soap.
60. Johnson & Johnson - A newborn / baby care brand.
61. Boroplus - A cream for teenage girls.
62. Fevicol - Good carpenter's go-to brand for layering and pasting jobs.
63. Mortein - Something like Good Knight.
64. Kissan - Sauces and juice-based concentrates.
65. Zandu Balm - I prefer Amrutanjan.
66. Sunfeast - ITC's challenger to Britannia & Parle.
67. Munch - A chocolate?
68. Amul - Kurien, Cooperatives, Operation Flood, Women empowerment, Responsible organization.
69. Crocin - For mild fever.
70. Garnier - Makes shampoos and creams, essentially a ladies brand.
71. Wheel - Counter to Nirma by makers of Surf.
72. Ujala - For keeping white clothes, white.
73. Amrutanjan Balm - Solution for headache.
74. Kit Kat - I prefer 5 Star.
75. Lakme - India's "make-up" brand, originally owned by the house of Tatas.
76. Nirma - Made Unilever go back to marketing school.
77. Vaseline - Poor man's Nivea.
78. Nestle Milk Chocolate - No recall of having had it.
79. Bisleri - Bottled water in India is called Bisleri.
80. Aashirvaad - Good quality aata, especially "Sharbati".
81. Samsung - I trusted them 13 years back, it still works.
82. Nescafe - For us, it was synonym for coffee.
83. Lays - Before Lays there was Gold 'n' Crisp, Binny's and Uncle Chips. Lays' success killed G n C and Binny's and they bought Uncle Chips.
84. Harpic - Loos are cleaner.
85. Boroline - Haven't seen or heard for years. Was used for pimples and acne, I think.
86. Dabur Hair Oil - Is it the same as Dabur Amla Hair Oil?
87. Boost - It was the secret of Kapil Dev's energy and later of Sachin's.
88. Rexona - It is a soap.
89. Iodex - For muscle pain relief it was always Iodex, Moov came and Iodex was never the same again.
90. Titan - My favourite watch brand and one of my favourite corporate entities.
91. Oral-B - Status symbol among toothbrush brands.
92. Babool - A medicinal toothpaste.
93. Saridon - For headache.
94. LG - Cheap consumer durables.
95. Hamam - It was once "Tata ka Hamam". Was not aware that it is still around.
96. D'Cold - For relief from cold initiated headache.
97. Hajmola - Necessary after a big Punjabi meal.
98. Domex - Cleaning aid?
99. Vivel - Shampoo & Soaps from ITC, right?
100. Godrej Hair Dye - The brand before Hair Dyes were branded as Hair Color.
