Promoting a service or item is an essential component of the Marketing mix. Companies have discovered new ways to communicate their ideas, from pamphlets to digital advertising. NFTs are the most recent addition to the marketing toolkit. NFTs are an effective way to connect super fans. By definition, these are one-of-a-kind. NFT marketing is a significant instrument for brand exposure because of its exclusivity and distinctiveness.
The urge to be recognized is the most important for consumer brands among the various products and services accessible to people today. This is due to the firms’ marketing strategy. Their income is derived directly from ordinary retail customers. The changing demands and desires of retail consumers force consumer businesses to innovate in all aspects of their marketing strategy.
Marlboro, Coca-Cola, and Kodak have revolutionized advertising and have consistently been at the frontline of inventive marketing. Let us look at the NFT marketing efforts of five consumer companies that have revolutionised the advertising scene and motivated others to do the same.
Mentioned-below are the brands promoting with NFTs:
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Coca-Cola
Coca-Cola introduced four NFTs in July 2021. On the revelation, each NFT generated a multi-sensory encounter and released surprises for the owners. Coca-Cola collaborated with Decentraland, among the most prominent names in Metaverse advancement, to make this a reality. One of the NFTs features a Coca-Cola froth jacket that the Decentraland figure may wear.
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Nike
Nike was a forerunner in fantastic advertising. Its classic “Just do it” campaign sent shockwaves through the advertising world and had a profound cultural influence.
Nike purchased the RFTKT studios, which concentrate on the manufacture of avant-garde artifacts. Sneakers and footwear in the form of NFTs are among the treasures. Imagine an entity in the metaverse wearing a Nike shoe, and what if this sneaker is the only one available? It’s intriguing to consider the opportunities that this relationship may open up.
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Lamborghini
When it relates to exclusivity, there are only a few companies that can compete with Lamborghini. As part of their “Epic road trip” marketing, Lamborghini has released five limited edition space-themed NFTs. Lamborghini has partnered with NFT pro, a corporate NFT development organisation, to launch this campaign.
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The Burger King
In collaboration with the NFT network Sweet, Burger King developed the “Keep it Real Meals” NFT campaign. For this venture, Burger King has teamed up with three singers: LILHUDDY, Anitta, and Nelly. Each singer is represented by three items.
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Samsung
Samsung has consistently stated its commitment to Crypto developments. Samsung is establishing a Smart TV NFT infrastructure in its premium line of TVs in collaboration with Nifty Portal, an NFT platform by Gemini. On Smart TVs, users may browse and buy NFTs. This is the very first of its type, and no other television manufacturer has done anything like that. Customers get access to over 5000 digital artworks. Some artists are household names, such as Beeple, whose NFT catapulted the entire business to prominence.
With huge brands entering the NFT market, the rest of the industry is sure to follow or at least be inspired by the competition. NFTs have enormous potential to generate media attention and customer interest. They are also instruments of exclusivity, which super-fans value greatly. The NFT market is expected to develop at a CAGR of 30% year on year. Growth and willingness to adjust to this new technology may soon make NFT marketing a mandatory component of any brand’s marketing strategy.
