Fashion lovers can’t do without denim in their wardrobe. If you want to look smart, rugged, and in vogue, you should buy your jeans and other apparels off the best denim brands in India.
Take a closer look at the brands to make the right choice:
1. Levis
Levis is definitely one of the most recognized names in the world of denims. It is this brand that made a pair of blue jeans a fad across the USA in the 20th century. World-class fashion designers design the Levis jeans. This brand has an extensive line of outlets (400 stores across 200 towns) throughout India, and almost all of them are highly successful. You will find a wide range of apparels for both men and women.
Levi Strauss and Company (LS&CO) was founded in 1853 by Levi Strauss in San Francisco (California, USA). It is a privately held apparel company, which is renowned for its denim jeans, t-shirts, and comfortable clothing among others. This brand is extremely popular among youth in India.
2. Lee
LEE is definitely a leading name among the denim jeans brands in India as well as abroad. It was founded by Henry David Lee in Salina (Kansas, USA) in 1899. This American jeans brand, owned by VF Corporation, is popular among the youth for its durable jeans and denim overalls. LEE’s entire line of apparel includes jeans, t-shirts, shirts, sweatshirts, jackets, blazers, and other accessories for men as well as women. All types of designs are available with them.
The brand expanded its operations across 81 countries in the 1960s. VF Corporation acquired H.D. Lee Mercantile Company in 1969. It was during the Vietnam War that Lee became a style icon, especially among the youthful Vietnam War protesters. LEE's bell bottoms were an instant hit among the protesters. The company gradually shifted its focus from work-wear to fashion cycles in the 1970s. This resulted in the LEE denim brand becoming a sensation among the youth in India and across the world.
3. Pepe Jeans London
Pepe Jeans London is definitely one of the best known denim jeans brands in India and across the world. In the jeans clothing brand segment, Pepe holds the maximum share. Hundreds of styles and varieties are available in its stores located at different parts of India and the world. The brand surfaced in 1973 in Portobello, and soon began to rival the leading American brands. Pepe jeans also went on to become the most successful jeans brand ever in the United Kingdom. In India, Pepe started its journey in 1989. Pepe Jeans India Limited has become a household name, especially among the youth.
4. Wrangler
Wrangler has carved its name as one of the leading denim brands in India. It specialises in changing with fashion, and showcases styles that are incomparable. Wrangler denim brand is owned by VF Corporation, headquartered in Greensboro (North Carolina, USA). If you are looking for long life denims with extra comfort, Wrangler is definitely the one you should buy. Wrangler’s company outlets and branches are located at multiple locations across India.
5. Spykar
Spykar is one of the leading indigenous clothing brands in India. It has denim at the core of its business. This relatively new brand (which started its operations in 1992) is known for being continuously innovative, bringing in new styles/fabrics/cuts, and updating itself with the latest international trends in the world of fashion.
They have carved a name in the denim industry for making international quality denims. The recipe for Spykar’s phenomenal success is almost completely the vast technical knowledge in denim garment processing of its founder-owner Prasad Pabrekar. Despite being a homegrown brand, Spykar has been successful in rolling out products that have global appeal.
Conclusion
The above brands are the leading names in the denim market. However, there are other brands too that are not far behind in terms of reputation, quality, and variety. Some of the other well known denim brands available in India are Mufti, Lee Cooper, Diesel, John Players, Calvin Klein, and Numero Uno. So, the next time you buy your jeans, take a closer look at the vast selection, and feel the difference.
