India is witnessing a remarkable transformation when it comes to the fashion world. This transformation is coming because of a surge in homegrown clothing brands that are blending our traditional designs with modern aesthetics. The brands are changing the way Indians dress while making the businesses sustainable and ethical. There has been a rise in consumer awareness, and due to this, people prefer homegrown labels to meet their daily fashion needs.
The brands are filled with new blood and are in line with the expectations of the modern generation. They are committed to ensuring that they make the products with authenticity, integrity, and also innovation. There are brands offering streetwear, and on the other hand, brands are offering ethnic wear. There is a vast range of Indian products available that are suited to their taste and preferences.
So, through this article, we shall explore the world of Indian homegrown clothing brands while seeing their unaverred commitment to creativity, culture, and innovation that will definitely shape the future of our industry.
Homegrown brands that are putting India on the fashion map:
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HUEMN
The brand was co-founded by Pranav Misra and Shyma Shetty in 2012. And before you start to wonder about the pronunciation, it is pronounced as ‘Human’. The brand has handcrafted, contemporary, and unisex clothing which is in consonance with various aspects of our modern society. It is known for creating fashion that will revolve around the global scenario.
It has a vast range of products including T-shirts, shirts, saris, hoodies, sweatshirts, denims, and other things as well. The brand has been around the market for quite some time now, and it properly understands the aesthetics that Gen Z is looking for. The brand has been popular and has received several recognitions as well. In the year 2017, they received the Vogue India Fashion Fund, and in 2023, the Vogue Forces of Fashion award. In addition to this, their collection has been featured in several GQ style lists. Adding to their accolades, they also received the Elle Award for Luxe Daywear for their contributions to athleisure.
Further, they have also been recognised as one of the four global influences of the future, which is a very notable accolade. The brand has always taken an active part in portraying the culture. Because of this, they have been part of several important campaigns and collaborations.
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Jaywalking
This clothing brand was launched in the year 2019 with a vision to transform our casual attire with more details and additions. The brand was founded by Jay Jajal, who came from a family in the clothing business for a long time. However, his family focused only on traditional wear. But he wanted to bring a revolution and do something extraordinary.
That is when he launched this brand in 2019 to change our casual attire. His clothing is unavailable in physical stores, and their collection is very exclusive. A very peculiar thing about them is their website, which only opens when they drop their new collection. Other than that, their website does not display anything but the text ‘Site is not Closed. We only open our website for new drops’. This statement is enough to make people curious and attracted towards the brand.
The website offers apparel such as hoodies, tees, trousers, and bomber jackets. Each piece of apparel features local patterns, original prints, and other unique aspects. The brand’s owner ensures that no two pieces are alike.
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The Summer House
This Indian brand was launched in 2015 with a conscious and ethical living vision. The co-founders are Shivangini Padhiyar and Rekha Datla. They aim to create a brand with a contemporary aesthetic. As of now, they have employed 952 artisans who are working to bring the founder’s vision alive. Certain parts of their garments are made from handwoven fabrics that lend a classic touch of creativity and uniqueness to the clothes.
They are relying on sustainable options to make the clothes available to consumers. The materials are organic and environmentally friendly. In addition to this, they work with rural artisans and collaborate with their traditional techniques. They are bringing the traditional craft ship directly into our wardrobes. The brand is focused on women and provides them with different kinds of clothing made from excellent practices. The clothes range from dresses, tops, co-ord sets, etc.
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Almost Gods
This streetwear brand was launched in 2018 and has since reached international celebrities, a very notable achievement for a homegrown brand. Like Jaywalking, this brand also releases limited clothing annually, increasing its exclusivity quotient. The brand was built to be inspired and collaborative.
Their clothing is inspired by different forms of art or another historical context. This allows them to create a bond with different members of the community globally. The brand was founded by Dhruv Khurana, who started the brand in Delhi. Their apparel is available for both men and women, and the products are t-shirts, pants, hoodies, dresses, etc. The brand is mixing concepts of Indian craft, handwork, and luxury, thereby attracting consumers from all over the world.
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Bluorng
This is another popular streetwear brand that has become very popular among the Indian audience. It was founded in New Delhi by Siddhant Sabharwal and Mokam Singh in 2020. Since then, it has grown into a very renowned brand, with many celebrities and artists wearing its t-shirts.
The brand’s owners want to provide exclusiveness to the person who wears their clothes. Their brand features one-of-a-kind designs that are an expression of art. The clothing brand offers T-shirts, joggers, hoodies, jackets, polos, etc. They have increased their presence from online to a few offline stores nationwide. Their designs are gender neutral; therefore, anyone can wear their look without worrying if the design is available in their gender.
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Deadbear
This is another popular clothing brand that has made itself very popular among Gen Z consumers. The brand was founded in February 2022 by certain enthusiasts who wanted to make fashion accessible yet trendy. The brand has t-shirts, hoodies, and pants, among other products, on sale, making it very lucrative. In addition, their clothes are not as expensive as the other brands may seem. Their prices are more affordable, and the designs are very minimalistic. So, people who want trendy outfits need not necessarily spend a lot to be up to date.
