Colour Psychology
Colour phycology is the study of colours and to know what colour influences or evokes what specific emotions, such as- RED: When the colour red is used, it tells us about energy, passion, emergencies, and what is wrong. For example, the cross ❌ is red, which tells us what is wrong. The letter read in Red Bull tells us that it has energy and is an energy drink.
- BLUE: Blue colour suggests trust, calmness and reliability. That is why many financial institutions and tech companies use blue. E.g., Facebook
- GREEN: Green is used for nature and symbolises growth and health. The colour green printed on sustainability and health products, such as the logo of WADA, has green equals to mark to prompt no doping and everyone is equal.
- WHITE: symbolises purity and peace in Western cultures but represents mourning in many Asian cultures. For, e.g. white in India's flag tells us about peace, but white clothes are worn when someone dies.
- Black: The colour black can convey sophistication and elegance in Western fashion but is associated with mourning in many cultures
Applications Of Colours Used in Advertising
Colours are strategically used to grab attention, convey messages, and influence purchasing decisions. Some common applications include:- Call-to-action buttons: Using contrasting colours for buttons like 'buy now or sign up 'can increase click-through rates by drawing attention to them.
- Packaging design: Colours on product packaging can influence consumer perceptions of quality, freshness, and value.
