Colours are not just colours but emotions. They convey meaning, stimulate our minds and help us identify the things in the world and give them meaning. As Wassily said, colour has the power to attract and influence us. The statement by William tells how colour has an impact on human phycology and how it helps us in making decisions on our own
In today’s world, colours play a vital role. Without colours, everything seems shady. Even the clothes we buy, the accessories we wear, the products we buy, and more are based on their colours. It is all based on the colour psychology that impacts our minds.
In Branding and Marketing, colours have a more significant impact. They have remarkable power and become tools that communicate emotions, establish brand identity and influence customers. In the competitive atmosphere of marketing nowadays. When a brand uses colour, it sees which colours hold what phycology, so colour scheme and phycology are the mains. Consistent use of colours on logos, packaging, and brand advertisements helps to create a recognisable and strong brand image. So, colours in marketing and branding are mainly used to grab attention, convey messages, and influence the public to buy the product.
Colour Psychology
Colour phycology is the study of colours and to know what colour influences or evokes what specific emotions, such as
- RED: When the colour red is used, it tells us about energy, passion, emergencies, and what is wrong. For example, the cross ❌ is red, which tells us what is wrong. The letter read in Red Bull tells us that it has energy and is an energy drink.
- BLUE: Blue colour suggests trust, calmness and reliability. That is why many financial institutions and tech companies use blue. E.g., Facebook
- GREEN: Green is used for nature and symbolises growth and health. The colour green printed on sustainability and health products, such as the logo of WADA, has green equals to mark to prompt no doping and everyone is equal.
- WHITE: symbolises purity and peace in Western cultures but represents mourning in many Asian cultures. For, e.g. white in India’s flag tells us about peace, but white clothes are worn when someone dies.
- Black: The colour black can convey sophistication and elegance in Western fashion but is associated with mourning in many cultures
Many more colours are psychologically used to influence and attract people.
Applications Of Colours Used in Advertising
Colours are strategically used to grab attention, convey messages, and influence purchasing decisions. Some common applications include:
- Call-to-action buttons: Using contrasting colours for buttons like ‘buy now or sign up ‘can increase click-through rates by drawing attention to them.
- Packaging design: Colours on product packaging can influence consumer perceptions of quality, freshness, and value.
Colour trends in branding and advertising evolve and are influenced by cultural shifts, technological advancements, and changing consumer preferences. For instance, eco-friendly brands may opt for earth tones and greens to signify sustainability, while tech startups may choose vibrant and bold colours to convey innovation and creativity. Colour is a powerful and versatile tool for advertising and brand creation. By understanding the principles of colour psychology, you can easily influence the public and make your products and brands attractive.
