Will Facebook attain the status of Mass Media in India?[/caption]
What makes Facebook so attractive that everyone wants to be on the board? It offers one of the easiest ways to look for your old buddies, simple way to update your status, photo or video, easy way to satisfy your urge to know what your friends are doing, offers an interesting stuff to read and moreover the best way to stay connected. Facebook is not only used for personal purposes but also by most of the companies, MNCs, industries and extensively by political parties in India at present. Through Facebook they directly get in touch with the consumers, buyers and voters. On the other hand users can easily convey their message, complaints etc.
Social media is generally regarded as a media used for fun and entertainment. Even Facebook started as a media for students and friends. But now it has certainly accomplished more than this and entering into the realm of Mass Media. Facebook at present has more than a million advertisers all around the world from various industries. Extensive Facebook features like low daily budget advertising are helping this social media to work as Mass Media in India. Quick response, measurable, trackable and targetable outputs as compared to the traditional media give Facebook a further edge. The media has outgrown its roots and extended to influence mass population and general public.
Will Facebook attain the status of Mass Media in India?[/caption]
What makes Facebook so attractive that everyone wants to be on the board? It offers one of the easiest ways to look for your old buddies, simple way to update your status, photo or video, easy way to satisfy your urge to know what your friends are doing, offers an interesting stuff to read and moreover the best way to stay connected. Facebook is not only used for personal purposes but also by most of the companies, MNCs, industries and extensively by political parties in India at present. Through Facebook they directly get in touch with the consumers, buyers and voters. On the other hand users can easily convey their message, complaints etc.
Social media is generally regarded as a media used for fun and entertainment. Even Facebook started as a media for students and friends. But now it has certainly accomplished more than this and entering into the realm of Mass Media. Facebook at present has more than a million advertisers all around the world from various industries. Extensive Facebook features like low daily budget advertising are helping this social media to work as Mass Media in India. Quick response, measurable, trackable and targetable outputs as compared to the traditional media give Facebook a further edge. The media has outgrown its roots and extended to influence mass population and general public.
