- Independent filmmaking, as opposed to mainstream films, is not a costly affair and can be made at shoestring budgets that are lesser than the payment of a hero.
- The question of return is a strange one since not every mainstream film can guarantee a good return on the box office. If certain producers can make movies even after a string of flops then the supposedly “smaller” filmmakers can be given a run as well. The fact that the viewers are jaded by watching the same narratives being repeated time and again is evident in the box office results of films such as Boss and Besharam and the success of films such as Lunchbox, Gangs of Wasseypur series, Shanghai and others. The viewers want newer subjects as well as ways of representation. The independent filmmakers are capable of providing that.
- The actors in India enjoy these roles more than the commercial ones. This is evident from the performance of Ranbeer Kapoor in Rocket Singh, Imran Khan in Matru Ki Bijlee Ka Mandola, and Shahid Kapoor in Kaminey. Even though the cited films are not exactly independent ones, yet they represent a style that is markedly different from the traditional ones.
- One of the main accusations against mainstream filmmaking, with regards to most of its aspects such as story and music, is that of plagiarism. With the independent filmmakers the subjects are new and mostly inspired from daily lives, which rules out the question of copying and pasting from other films. Similarly, in case of music as well, the smaller filmmakers mostly utilize their friends or acquaintances with exceptional musical acumen who use these films to test their skills. They want to create something new and this can only help the film in the end.
- From the point of view of business, these films can be sent to overseas film festivals and then shown in India. It has been seen that Indian audience, primarily in the urban areas, like films that have done well in the “festival circuit”. The best thing here for the producers, once again, is the cost aspect. Since it is low, the producers can be sure of making many such films in a year as there are plenty of filmmakers willing to make films such as these.
- The exhibitors and distributors too should understand that these films can be bought at lower costs and thus can be shown at lesser prices as well and all this can ensure a steady footfall that will eventually translate into decent revenue.