Microsoft Corp’s Bing search engine has been stopped showing results by Facebook Inc. on their social networking site. The relationship between Microsoft and Facebook dated back to 2007 after the software giant Microsoft Corp. invested $ 240 million, by which it bought 1.6 % stake in Facebook at a 15 billion dollar valuation. Seeing the popularity of Facebook among the young generations, which was started by Mark Zuckerberg when he was a student of Harvard University, Microsoft realized the possibility of widening the user base as Facebook would gain more prominence with time. Facebook which was then a three-year company in 2007 was the most prominent and accepted social networking site.
Microsoft emerged as the third party advertising platform partner for Facebook which would internationally sell advertising other than the United States. By this strategic alliance Facebook continued to emerge as one of the most innovative technology company and this relationship brought the most pertinent and consistent advertising to billions of active users of Facebook all across the globe. It was not only an important accomplishment for the two international companies but was also a great win for the advertisers and the collective users.
Microsoft Corp’s Bing search engine has been stopped showing results by Facebook Inc. on their social networking site. The relationship between Microsoft and Facebook dated back to 2007 after the software giant Microsoft Corp. invested $ 240 million, by which it bought 1.6 % stake in Facebook at a 15 billion dollar valuation. Seeing the popularity of Facebook among the young generations, which was started by Mark Zuckerberg when he was a student of Harvard University, Microsoft realized the possibility of widening the user base as Facebook would gain more prominence with time. Facebook which was then a three-year company in 2007 was the most prominent and accepted social networking site.
Microsoft emerged as the third party advertising platform partner for Facebook which would internationally sell advertising other than the United States. By this strategic alliance Facebook continued to emerge as one of the most innovative technology company and this relationship brought the most pertinent and consistent advertising to billions of active users of Facebook all across the globe. It was not only an important accomplishment for the two international companies but was also a great win for the advertisers and the collective users.
